March 15, 2018
In nine months Chelsea and Travis Siggelkow have transformed Medicine Hat’s former Fire Hall No. 2 into a 5,200 square foot retail destination, anchored by one of Alberta’s largest jewelry stores.
The fire hall’s industrial architecture is what first attracted the Siggelkows to the project. “It’s a unique opportunity that came up,” says Chelsea, who is also president of Roset by Reid, the anchor tenant. “What stood out to us was the building’s location and use as a fire hall.”
Known for custom jewelry and diamonds, Roset by Reid was located at 552 3rd Street Southeast for approximately 45 years. The store nearly tripled in square footage when it expanded into the fire hall’s 3,200 square foot former garage.
“We wanted to elevate our brand and carry on with the reputation we have in the city,” says Siggelkow of Roset by Reid. “It’s the next generation of our store and takes the business to the next level.”
The jewelry store’s new location has an industrial chic design. When designing the space, the Siggelkows incorporated the fire hall’s industrial features and added sophisticated elements such as a sparkling chandelier, Scandinavian-inspired colour scheme and wood accents. Windows at the front and rear of the store add to the unique design.
“The windows lend to an interesting architectural look,” says Siggelkow of the large windows that mimic the former garage doors. “It gives the space more character than if we built a new building.”
The building is located at 3045 Dunmore Road Southeast, one of Medicine Hat’s main commercial roads. Medicine Hat is a retail destination for Southeast Alberta and Southwest Saskatchewan, serving a population of approximately 140,000 people.
The Siggelkows purchased the former fire hall from the City of Medicine Hat in May 2017 and started renovations in June. By September 2017, all 5,200 square feet were leased. In February 2018, all businesses were welcoming customers.
“To complete a project like this in nine months and then to have all the bays leased is a good sign,” says Ryan Jackson, CEO, Invest Medicine Hat. “It shows demand for good retail space.”
Brost Developments acted as the general contractor on the project, subcontracting local trades. As for Roset by Reid, jewelry display cases were made by Travis Siggelkow while display stands, glass and lighting were custom made by local craftsmen and contractors.
In nine months, the Siggelkows turned a former municipal fire hall into a luxury retail destination with 100% occupancy in Canada’s sunniest city. It is no small feat and mirrors development activity taking place elsewhere in the city.