Medicine Hat’s greenhouse sector has over half a century of experience packing and distributing vegetables to destinations across Canada. As national grocery chains respond to increasing customer demand for locally-grown produce, there seems to be an opportunity to add value to food products through branding, packaging, and quality control.
With all that in mind, how could an enterprising entrepreneur turn large bulbs of Alberta-grown purple garlic – an increasingly popular ingredient – into a marketable product? Invest Medicine Hat outlines a roadmap to success.
Garlic is a commodity that competes on price. On that front, China and California garlic producers have a long-held advantage. But as Edmonton-based Little Potato Company has proven, customers are willing to pay extra for a well-branded commodity that makes their life easier while looking good in their home.
Following that logic, an opportunity exists for an entrepreneur to buy garlic from Medicine Hat-area farmers, and package it under a fashionable but simple trade name … Big Purple Garlic.
Furthermore, Medicine Hat’s disproportionate number of business and creative service professionals can provide market access and sophisticated, professional branding.
Create a packaged food brand utilizing Medicine Hat’s regional garlic producers, business and packaged food professionals, and creative services industry.
Canada’s sunniest city is home to one of Western Canada’s longest growing seasons, and a number of packaged food pioneers lead by Medicine Hat Meat Traders, who recently participated in Arlene Dickenson’s District Ventures food packaging group. Elsewhere in Alberta, Edmonton-based Little Potato Company proves that there is plenty of value to be extracted from typically low-value commodities in the grocers’ aisle as they opened a $20 million facility in Wisconsin in 2016 to complement their Alberta operation.