Southern Alberta beef has long been highly-regarded across North America for its quality. As bone broth continues its emergence from the niche paleo diet community, grocers like Whole Foods are starting to show an interest in the product. Meanwhile, companies in San Francisco and Manhattan are experiencing long lines of customers.
There is a business in taking beef bones off the hands of Medicine Hat-area ranchers and abattoirs, and turning it into a marketable product. It would solve two problems at once: take advantage of an emerging trend, and add value to a product that was previously discarded.
A Medicine Hat-based bone broth company could reach national markets. Here’s what such a company could look like in Medicine Hat.
Southern Alberta is the heart of Alberta’s cattle industry. In bone broth, area ranchers and meat processors see an opportunity to develop a new market to sell their nutrient-rich marrow bones to a broth producer.
Quality is vital to the success of any product in the premium health foods market, which makes Medicine Hat a great destination for an entrepreneur looking to get in on the ground floor of a hot new health food trend.
A Medicine Hat-based bone broth producer would benefit from working with Alberta beef, which has an excellent reputation for quality worldwide.
Whole Foods is very bullish about the bone broth category. San Francisco-based Bru Broth wasn’t prepared for how aggressive they were so weren’t ready to deliver what they wanted, but they have been patient. The health food industry is bullish about bone broth being the next evolution of green juice.
Endurance athletes, CrossFit and Paleo Diet communities are early adopters, but bone broth is a healthy beverage that appeals to a far wider demographic.
Locally, a Medicine Hat broth producer would benefit from a steady supply of bones from area processors and ranchers. Southern Alberta ranchers are well-known for raising some of the best grass-fed beef in the world.