November 24, 2017
On November 30th, Greg Pahl, CEO of Medicine Hat Meat Traders, will pitch his company’s expansion plans to a group of investors, retailers and distributors assembled for Demo Day, Canada’s only consumer packaged goods pitch event.
For Pahl, it is the culmination of a five month accelerator program that he participated in at Calgary-based District Ventures, a business accelerator founded by former CBC Dragon’s Den star Arlene Dickinson.
“The company is growing and we wanted guidance on how to grow successfully,” says Pahl, of his decision to enroll in the program. “District Ventures has a good system in place, including a valuable mentorship program.”
During the program, MHMT learned how to increase company valuation through sales, distribution, and marketing support.
The company also received access to blue chip service sponsors including ATB Financial, Bennett Jones LLP, and BDO Canada, who delivered workshops on debt financing, legal, and tax and accounting management.
MHMT got its start over 80 years ago as a family-owned cattle ranch. In 2006, MHMT developed their own line of beef jerky products after noticing the limited selection on store shelves.
MHMT’s soft texture and unique flavours, including curry with orange, sweet mustard and onion, and whiskey marinated maple, established the brand’s presence in the marketplace.
Today, more than 40 major Alberta grocery stores carry the jerky, while MHMT sells directly to consumers with their online shop and via the Alberta farmers market circuit.
“We would like to be federally inspected,” says Pahl. “Once we’re federally inspected, we can sell across Canada and position ourselves for export.”
On November 30, Pahl will be joined by 17 other companies who will pitch their plans to a nation-wide audience of accredited investors and other supporters.
If successful, the 80-year-old Medicine Hat-area ranch will be one step closer to launching their product to a global market.