May 8, 2018
Spotting an opportunity for a downtown spin studio, Sabrina Moore is reviving a heritage building with a well-known history as a bakery.
When Moore contacted one of the most sought-after consultants in the industry, she received the response, “It’s about time someone called me from Medicine Hat.”
Moore’s studio, Kollektiv Cycle, opened on May 1 in in a century-old building located at 317 6 Ave SE.
Downtown Medicine Hat has approximately 4,600 residents living in the area, including the Southeast Hill neighbourhood which is just steps away Kollektiv Cycle.
Neighbouring businesses to Kollektiv Cycle include a soon-to-open microbrewery, three independent coffee shops, a yoga studio, a cycling shop, an outdoor outfitter, and an expanding professional services sector.
“I wanted to be in the middle of the city,” says Sabrina Moore, owner of Kollektiv Cycle. “It’s a central location with a group who may have the opportunity to come to classes over the lunch hour. People can walk in and get an amazing workout, shower and head back to work.”
The addition of a wood and metal awning, designed and installed by Taproot Woodworks, Epic Metal Services and Chisholm Lighting Contractors breathes new life into the street that is in the midst of a transformation.
Façade improvement, like Kollektiv’s awning, qualifies for the City of Medicine Hat’s Downtown Development Incentive Program (DDIP). This year, $200,000 in grants are available to downtown property owners for improvements such as architectural and visual enhancements and environmental assessments.
The DDIP has contributed to the revival of other downtown buildings including the historic Hutchinson Block, now home to FWBA Architects and an AirBNB.
Inside, the 1,750 square foot commercial space includes a reception area, change rooms and a separate 500 square foot cycling studio. The building’s original brick walls nod to Medicine Hat’s industrial history and insulate the sound from neighbouring businesses.
In the studio, classes are led by a motivator who takes the class through a cycle workout to the beat of the music. Participants adjust the intensity of the workout by using the tension option on the bike.
“After my first spin class in Calgary I was blown away,” says Moore. “I have always been motivated by music and energy and I knew that when I moved back to Medicine Hat that is something that I wanted to do.”