Less is more – Invest Medicine Hat

Less is more

Creative City / News / People / Professional Services / Start-up Culture

Medicine Hat’s business community is in the middle of a youth movement with millennials who are drawn to a business-friendly community that has grown steadily and intelligently for decades.

Tucked away in a small, well-established commercial strip in Medicine Hat‘s most walkable neighbourhood is graphic design firm Flag 5. Here, steps away from downtown, owner Melissa Chinski and her team focus on type, and layout with the motto “less is more.”

Chinksi is one of a number of graphic designers and photographers gaining attention and clients across Western Canada. Firms here are applying their sophisticated visual language to everything from brewery branding to corporate communications for clients across North America.

Chinski started Flag 5 in 2012, after several years of freelancing after graduating from Medicine Hat College’s visual communications program. Since then she’s started a family and built up a client roster that extends around Alberta, into Saskatchewan and the United States.

“Medicine Hat is close enough that I visit regional and local clients,” Chinski says, “But technology makes it possible for me to connect with them from anywhere.”

Examples of Flag 5’s work can be seen around Medicine Hat, including Beveridge Landmark Events, ProJet Energy Services and Matulin Concrete Ltd.

The Flag 5 team creates all graphic designs in-house and collaborates with Medicine Hat’s website designers, marketing agencies and printers to provide clients with a full marketing package.

“The city is great for referrals and the business community is really supportive of start-ups,” says Chinski.