Feb. 13, 2019
Neil Tulloch drove through Medicine Hat many times. To him, it was a nice place to stay on road trips and catch a few rounds of golf, making it an easy choice to select the city’s Strachan Corner for the site of a new Browns Socialhouse, which is a restaurant franchise with locations in British Columbia, Alberta, Saskatchewan, Manitoba and Ontario.
“We wanted to be on that site from the get-go,” says Tulloch, who is franchisee of the Medicine Hat Browns. “It has good exposure on Highway 1 and plenty of free parking.”
The 4,000 square foot Medicine Hat location will celebrate their grand opening on February 19 in the Strachan Corner development.
Located in southeast of Medicine Hat, Strachan Corner is a 12.95 acre infill project at the junction of Dunmore Road and the Trans-Canada Highway. The project is being redeveloped by Edmonton-based Brentwood Developments.
Once complete, Strachan Corner will include over 125,000 square feet of retail space anchored by Save-On-Foods and Bed, Bath and Beyond. Fast-food restaurants, a nail salon, a fitness studio and liquor store are among the tenants that opened their doors in 2018.
Proximity to neighbourhoods and walking distance to four hotels also factored into Tulloch’s decision to select Strachan Corner. And since he selected the site, construction began on three more hotels in the area.
Canalta Group and South Country Coop are developing a 17 acre greenfield parcel adjacent to Strachan Corner, anchored by a Canalta-branded extended-stay hotel and seniors living complex, plus a Co-op branded convenience store, gas bar, car wash and liquor store.
Nearby, the Braemar Group is developing 4.34 acres into a 110-room Marriott TownePlace Suites, with completion expected in mid-2019. Next door, Sun City Hotels is building a 120-suite Best Western Inn and Suites.
Indeed, commercial investment is underway across Medicine Hat, bringing more people and making it an ideal location for Browns Socialhouse.
“In the past year, Medicine Hat and area saw nearly $1 billion worth of commercial and industrial projects break ground,” says Jon Sookocheff, business development officer at Invest Medicine Hat. “This includes a number of transformational industrial projects in cannabis, cryptocurrency, and renewable energy, and more commercial projects are making their way to market.”
Once open, Medicine Hat’s Browns will have a staff of up to 50 full-time and part-time, including local chef Landon Stock and general manager Lisa Wooding.